The Bridges We Build

WITH CORPORATIONS
Now more than ever, consumers EXPECT companies to give back to communities. The Cone 2010 Shared Responsibility Study (www.coneinc.com) demonstrates that 86% of consumers believe that companies should "collaborate with nonprofits, governments, competitors or other groups to address issues collectively" AND companies should "use other company resources beyond charitable dollars support a nonprofit or issue". When done well, 60% of consumers are "more likely to buy its products and services" and 54% become more loyal shoppers.

These statistics are from April 2010 and reflect our new economy. No matter how difficult the past years have been, connecting to your community has become even more important. The questions include:

• HOW to 'make it happen' when everyone is doing more on less?
  
• How to ensure consistency and effective communication – both internal and external?
  
• How to identify 'What you Stand For'?
  
• Who's your right non-profit partner?
  
• How to KNOW that your community investment is relevant and impacting your bottom line?
  
• Do you create a stand-alone 501(c)(3) Foundation or a strategic community investment program that is part of your marketing/communications/human resource departments? What are the pro's and con's AND the cost-benefit analysis?

Some of the services to help you realize your community investment goals include:

• 3-hour workshops that challenge senior management to 'stand for something';
  
• With input from internal partners, design and implement 501(c)(3) foundations or corporate community investment programs;
  
• Identifying strategic non-profit partners;
  
• Create and implement cause related marketing programs;
  
• Create and implement Employee centered programs such as: Volunteer Councils, Emergency Funds, and Scholarship programs.

Contact Hammer & Associates for assistance with your community investment plan